Backend: Insights and automation

  • Custom reports in Shopify: sales, margin, promotions, inventory, and logistics.

  • Catalog and content automation: AI-assisted enrichment of product data (titles, descriptions, attributes) for better search and conversion.

  • Operational workflows: Ticket triage, return processing and FAQ generation connected to Admin API.

Frontend: Experiences that convert

  • Chatbot with in-store knowledge base: A “Shopify knowledge base” that answers questions about assortment, inventory, delivery, and returns – and can guide the customer to the right product.

  • Personalized surfaces: Dynamic landing pages, categories, and recommendations based on behavior and inventory.

  • Checkout customizations: Contextual recommendations, delivery options, and campaign logic in Checkout Extensibility.

Why bet now?

  • Commerce is moving into the conversation: OpenAI and Shopify make shopping possible directly in ChatGPT – stores must be ready with structured data and clear rules.

  • Shopify is investing heavily in AI: From acquisitions of AI search to new generative tools like “AI Store Builder” – the direction is clear.

  • Proven Benefits: Appsalon has previously shown how AI can improve personalization, marketing, and operations in Shopify stores.