AI is becoming the channel for commerce itself – not just an aid. With Instant Checkout and the open Agentic Commerce Protocol (ACP), the purchase is moved into the conversation. The first rollout is with Etsy in the US, and Shopify has announced that over one million stores are coming “soon.” The purchase happens without links; the order lands in Shopify Admin with the correct attribution, and the store remains the merchant of record .

For Appsalon, this means that dialogue – not just search and ads – becomes a place where discovery, evaluation and payment happen all in one.

That shift sets a new design brief for e-commerce: fewer screens, more truth . When decisions are made on a few lines of text, it’s no longer UI that matters—it ’s the fact base . This is where Shopify’s Knowledge Base app fits in perfectly: a store-driven, AI-readable knowledge layer that distills “big facts,” short policies, and FAQs into answers agents actually use, and that shows what customers are asking in AI conversations. The effect is that the store speaks with one voice in the channel, and that marketing, customer service, and category work share a common, measurable source of truth.

For Appsalon, this is the control surface that allows the brand to be clear – in Norwegian and English – without the answers losing precision.

But a good voice is of little use without a good data engine . AI agents, store search, and external distribution all need products that are described the same across the board. Shopify’s Standard Product Taxonomy is key here: it opens up category metafields (attributes) per category and makes the product explicit for both humans and machines. At the same time, Shopify Search & Discovery has moved the store from exact keyword to semantic search , so that natural language and intent provide more relevant matches. The sum is a data model that both the agent and the storefront can reason about – the foundation for personalization that feels helpful, and for agent responses that explain why a product is a good fit, not just what it’s called.

If dialogue is a proper channel, it must also be measurable in the same platform. ShopifyQL (API) and ShopifyQL Notebooks (Plus) make this possible: queries in “commerce language” that connect conversation → product card → order → margin without getting lost in export sheets. As the AI ​​channel matures, it is this verifiability that separates hype from impact.

Appsalon therefore prioritizes Shopify's own analytics surfaces when evaluating agent traffic, catalog changes, and knowledge content.

  • Agent-driven purchases via ACP/Instant Checkout that turn dialogue into a top funnel – without losing ownership of the customer and order in Shopify.

  • Store-driven knowledge through Knowledge Base that provides concise, verifiable voice in the channel – and insight into what customers are actually asking about.

  • A clean, explicit data core (taxonomy + attributes + semantics) that makes both agent and storefront smarter – and measurably better.