Tracking and data collection are central to effective marketing, optimizing user experiences, and analyzing store performance. With increasingly strict privacy regulations and the phase-out of third-party cookies, the need for modern, flexible, and reliable tracking has never been more important.

Shopify has responded to this by developing support for web pixels and deep integration with Google Tag Manager (GTM). This gives you, as a store operator, precise control over what you measure, how you measure it – and who you share data with.

Appsalon helps you set up and optimize everything from basic tracking to advanced data collection via GTM and Webpixels.

What are Shopify Web Pixels?

Webpixels are Shopify's new, privacy-friendly tracking framework. They let you measure interactions, events, and conversions in a structured way—and are built to support the cookieless environment of the future.

Webpixels gives you:

  • First-party data collection (GDPR-friendly)

  • Control over where data is sent and to which actors

  • Event-based tracking such as view, add to cart, purchase

  • Integration with Shopify Analytics and other tools

Google Tag Manager and Shopify

Shopify allows integration with Google Tag Manager through Custom Pixels. This allows you to use GTM in a structured and secure way, while maintaining control over data flow and privacy.

With GTM you can:

  • Track micro-conversions (e.g. form completion, video playback)

  • Connect Google Analytics 4, Meta Pixel, TikTok Pixel, etc.

  • Manage tracking scripts without changing the code directly in the theme

📘 Read the documentation here: https://help.shopify.com/en/manual/promoting-marketing/pixels/custom-pixels/gtm-tutorial

Enhanced Conversions - better data for Google Ads

Enhanced Conversions is an advanced tracking technology from Google that improves the accuracy of conversion tracking by using hashed customer information (like email) from checkout.

Shopify supports this through Custom Webpixels, and Appsalon helps you with:

  • Setup of required events and data layers

  • Testing and validating conversions in Google Tag Assistant

  • Ensure data collection is in accordance with GDPR and cookie consent

This gives you better ROAS, smarter attribution and increased profitability in ads.

Appsalon – Shopify Tracking Experts

We have set up advanced tracking for both small and large online stores, and assist with:

  • Full GTM integration with Shopify Custom Pixels

  • Webpixel architecture for multiple markets and domains

  • Correct tracking of campaigns and ads

  • Adaptation for GA4, Meta, TikTok, Snap, Pinterest etc.

Track smarter, not more

Good tracking isn't about quantity, it's about quality. With modern tools like Shopify Webpixels and GTM, you can collect exactly what you need – and no more. This provides peace of mind for both you and your customers.

Contact Appsalon to explore how your Shopify store can track efficiently, legally, and profitably.

👉 Read GTM setup in Shopify here: https://help.shopify.com/en/manual/promoting-marketing/pixels/custom-pixels/gtm-tutorial