One of the biggest advantages of Shopify as a platform is how quickly and regularly it improves. Twice a year – in the spring and fall – Shopify releases “Editions”: massive collections of new features and improvements. The Summer 2025 edition alone contained over 150 product updates. This level of innovation is unparalleled, especially compared to many smaller CMS solutions in the Norwegian market.

At Appsalon, we follow every launch closely, helping our customers understand, activate and leverage these improvements. We ensure that your online store is always at the cutting edge of technology – without you having to keep up to date yourself.

What does 150 updates actually mean?

Shopify Editions include new features for sales, administration, conversion optimization, integrations, and more. Summer Editions 2025 introduced a new AI-powered product description generator, better support for international sales with Shopify Markets Pro, updated analytics, an improved checkout experience, new B2B functionality, and a slew of smaller improvements to the admin interface.

These launches mean your store is continually getting better, safer, and more competitive – without the need for manual updates or plugin maintenance.

See all changes in Summer 2025 here: https://www.shopify.com/editions/summer2025

Comparison with smaller CMS solutions

Many Norwegian online store solutions, such as WooCommerce with Norwegian customizations, Mystore, Make AS and the like, do not have the same pace of development. Updates occur less frequently, and it is often up to you as a store operator to keep track of upgrades and compatibility.

Shopify, on the other hand, is a "Software-as-a-Service" platform that is constantly improving behind the scenes. That means:

  • No downtime during updates

  • Automatic performance and security improvements

  • New features available with one click

This allows you as the owner to focus on content, marketing, and the customer journey – while Shopify takes care of the technology.

How Appsalon maximizes the value of Shopify Editions

At Appsalon, we do more than just keep up with Shopify updates. We evaluate which features are relevant to your goals and implement them in a way that supports your store's growth strategy. Whether it's enabling AI features, upgrading themes, or implementing new reports, we help you make the right choices at the right time.

Our customers also receive newsletters and advice before and after each Shopify Editions release, so you're always in control of your options.

The future is continuous improvement

Ecommerce is constantly evolving, and Shopify gives you the tools to keep up – and stay ahead. With over 150 improvements every six months, that means your online store can become smarter and more efficient almost every week.

Would you like to know which updates are relevant for your store? Contact Appsalon for a review.

👉 Read Shopify Editions Summer 2025 in its entirety here: https://www.shopify.com/editions/summer2025