In today's competitive e-commerce world, data is essential. Understanding customer behavior, purchasing patterns, and trends can be the difference between growth and stagnation. With the new version of Shopify Analytics, you as a store owner have access to powerful reports and insight tools - right in your Shopify admin.

Appsalon helps you set up and use reports effectively, and combine them with external analytics tools like Google Analytics 4 (GA4) for maximum insight.

What's new in Shopify Analytics?

The new version of Shopify Analytics provides more detailed, customizable, and visual reports. You get:

  • Improved dashboard with key figures

  • Segmentation of customers based on behavior and purchase history

  • Sales reports by product, channel and region

  • Live view of traffic, conversion and shopping cart activity

Shopify has also made it easier to build your own reports, filter for specific events, and export data for further analysis, giving you more flexibility than ever before.

📘 Read more: https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports

How to use the data in practice?

Data is only valuable when it's used to make better decisions. Shopify Analytics helps you:

  • Identify which products are selling – and why

  • Find out where your customers come from

  • Discover bottlenecks in the purchasing process

  • Measure the effectiveness of campaigns and advertisements

This allows you to continuously optimize inventory, marketing, and product selection.

Shopify Analytics + Google Analytics 4

Many online stores also use GA4, which provides even deeper insights into user journeys, micro-conversions, and channel attribution. Together with Shopify Analytics, you get a complete understanding of both transactional data and behavioral patterns.

Appsalon helps you connect GA4 correctly, including ecommerce tracking, events, and advanced KPIs like conversion rate and average order value. We also ensure that tracking is GDPR compliant.

Support for future reporting

Shopify is building its systems—including Analytics and Checkout—with the future in mind. The new Checkout Extensibility architecture enables you to track the entire customer journey from product view to completed purchase, securely and flexibly.

This allows for customization, personalization, and tracking without compromising privacy. This is more important than ever as third-party cookies are phased out and first-party data becomes valuable.

Appsalon gives you a competitive advantage

We assist with:

  • Report setup and customization

  • Integration with GA4 and Google Tag Manager

  • Campaign and conversion tracking

  • GDPR and privacy compliance

Whether you're new to the Shopify universe or have been running an online store for many years, we can help you use data more strategically.

Want to get more out of Shopify Analytics? Contact Appsalon today and get better decision-making based on facts.

👉 Explore Shopify's documentation here: https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports