Knowledge
Shopify + OpenAI: When the purchase happens in the conversation
Shopify and OpenAI enable direct purchases in ChatGPT. OpenAI has launched Instant Checkout – a chat-based purchase built on the Agentic Commerce protocol with Stripe. First up are Etsy sellers in the US, but Shopify stores are advertised as “coming soon,” and the purchase happens without leaving the conversation. Merchants remain the merchant of record , orders land in Shopify Admin, and the store still owns the customer relationship.
How AI can be used in Shopify to improve online stores
AI has the potential to change how online stores are run on Shopify by improving everything from personalization to inventory management and marketing. By harnessing the power of AI, you can offer a more seamless, personalized and efficient experience for your customers, while optimizing your store for increased profitability and growth. From smarter product recommendations to dynamic pricing and automated marketing campaigns, AI can help you take your online store to the next level.
As an online store operator, it is important to explore which AI solutions can be implemented in your Shopify store, and find out how they can contribute to better results in both the short and long term.